The Usefulness of Marketing for Media and Entertainment Companies such Assignment

The Usefulness of merchandise for Media and Entertainment Companies such as Disney - Assignment ExampleMarketing in a media and entertainment diligence is a very useful tool in promoting new brand products as well as building of the overall brands image. There are many different forms of merchandise promotions employ, including trailers, TV commercials, move advertisements, promotional and street marketing, internal marketing, and partnership marketing. Below is provided a brief overview of each of these marketing techniques.Trailers, TV commercials and print advertisements are the core advertisements of a motion picture industry (Federal Trade representation 2000). Trailers represent a unique form of advertising whereas the theatres show the trailers of the studions for no additional payment. These trailers are shown in the theaters either with particular feature, or with a particular feature thus reaching the studios target audience (Federal Trade Commission 2000). Trailers a ppear in the theaters, TV commercials, and Internet six months to a year before the film actually opens (Federal Trade Commission 2000). Advertising through outdoor banners, and print media such as magazines and newspapers also appear long before actual opening and enables the studios to generate greater interest in a film (Federal Trade Commission 2000).In addition to the above listed promotional activities the studios often use radio advertising to generate interest in film. Even though it is used less extensively than TV advertising, it is an integral part of many advertising campaigns (Federal Trade Commission 2000). channel marketing is also a popular way of promoting the media and entertainment products through a distribution of a variety of promotional materials, including coming soon banners, postcards, adoptdow displays, posters , flyers, locker posters, key chains, t-shirts, hats, cassette and CD samplers, scratch and win promotions, posters at buildings and bus stop ben ches, etc. (Federal Trade Commission 2000).Internet marketing is becoming more than and more