MARKETING COMUNICATION- exam questions Essay Example | Topics and Well Written Essays - 1000 words

MARKETING COMUNICATION- examination questions - Essay ExampleCinema Advertising Cinema denote is a medium to promote a product in order to create awareness among the consumers. Cinema advertizing records slide promotion and at times it also offers rolling stock alike to a television commercial. A few theatres present lively digital publicity opportunities in place of slide advertising in the theatre abode (Victor, 2006). The Cinema Advertising Association (CAA) represents the two UK cinema advertising related contractors, Digital Cinema Media (formerly cognise as Carlton Screen Advertising) and Pearl & Dean which provide advice on various issues related to regulation, research and production. The CAA ensures that all(a) UK cinema commercials are according to British Codes of Advertising (BFI, 2010). Pearl & Dean in the UK controls around 19.9% sites of UK cinema. It includes salient(ip) operators of multiplex such as Showcase, Empire, AMC and Apollo (Getmemedia, 2009). In the UK , there are over 3000 screens showing cinema. Production constitute related to cinema adverting is quite low. For example, Pearl & Dean presents tow types cinema advertisements related production for modest businesses of the local area (Marketingdonut, 2011). Television Advertising Television advertising allows the advertisers to inform a tremendous interviewabout a business, service or product. ... An effective television advertisement requires a good rule book that emphasizes a powerful offer. Furthermore, advertisements should be efficiently produced and for this reason it is often better to appoint an advertising agency, which helps to complot an entire operation (All Business, 2011). Advantages of Cinema Advertising Cinema advertising is designed to target a circumstantial audience and can actively attract the 100% attention of the audience The Digital projector provides high bear upon on images and sounds, thus the message can be conveyed effectively to the potential n odes The cost of cinema advertising is inexpensive the advertisement can be shown at all possible cinemas or just unitary local cinema depending upon the budget of an advertiser (NBS Studio, 2010) Advantages of Television Advertising Television advertising helps to reach large number of audience in a short period of time than radio and local newspapers kernel is delivered with picture, sound and action that can provide instant credibility to business. It provides an opportunity to be creative and adds a personality in a business, which can be mainly useful for small businesses that depend on repeat customers (All Business, 2011) The advantages of both cinema and television advertising have been discussed above, however depending upon the target customer the advertising media can be selected. The market segmentation is an important factor while taking an advertising decision. If the lodge is targeting the mass market than it is better to go for television advertising and if it dec ides to target a specific customer segment for luxurious product than the cinema